2020 people are getting closer to nature and expect packaging design to be associated with soft and pastel colors. The pouch packaging design trends will be bright, loud, and vibrant shades associated with nature. Along with design concepts showing more organic shades.

Customers will create a “feeling of belonging” for brands with a common goal of ecological welfare and will look for brands that highlight shades of nature.

We’ve moved beyond the era when the beautiful design was enough to sell a product. Consumers are more aware and they are looking for a more complete experience for the brand. So brands need to be more innovative than ever before when developing new packaging and finding the right balance between function and inspiration.

One thing to keep in mind is to align the brand strategy with the packaging design. Brand commitment and experience must be reflected in packaging design and at all touchpoints to the consumer. It’s a very important piece of work, and sometimes it can go off track.

The retro design has nostalgic value. They evoke happy moods and memories of simpler times. The term “year” refers to any design or indication of the passage of time. It could be a single era or a combination of eras. The emotions inspired by such designs were not just attractive to the people of the time. They also appeal to millennials, who may never have lived through that period.

Today’s consumers are well educated. We’re not talking about advanced degrees. In a word: the Internet. This means we’re all used to doing the research before we buy; It seems like it’s hard to stay informed, especially when it comes to purchasing decisions. Even on an impulse purchase, people will still read labels, so it’s easy for them: simple, neat, clear labels and packaging. Here are some considerations about impulse buying: OnePoll’s recent survey of US adults on SlickDeals asked respondents about impulse buying behavior; 71% of respondents said food and groceries were the most popular unplanned items to add to their shopping carts. Make your products ready for their impulses! As an added benefit, simplicity often reduces packaging costs.

In 2020, luxury products will gain more attention through a strong emphasis on eco-friendly, fuller models, focusing on exquisitely patterned products, and more emphasis on product quality.
When people buy a new quality product or brand, they tend to analyze the detail a lot more before the final purchase; therefore, based on current trends a minimalist package design will generate more demand.

Sustainable packaging is a hot topic at the moment, but sustainable development means different things to different people. There is no fixed industry definition, and the term can refer to anything from recyclable packaging to sustainable sourcing to sustainable corporate programs.

Today, due to digitalization, consumers are eager to understand each product and its perceived value. The pocket window helps the consumer to visually browse the actual products and strengthen their trust and confidence in the brand. Shaped windows designs are set to boom in 2020 as brands will start using them as a cost-effective promotional tool.

While bag carrying requirements are still very important in packaging design, there is now a targeted focus on making them as simple and clean as possible. It’s a delicate balance to display the health claims that customers want to know about without compromising the design. The brand of the product always needed to be included in the package, but that wasn’t the point in the past. For brands, simplifying and highlighting some of the most important in-package certifications can bring clarity to consumers in a crowded retail environment.

This kind of packaging will gain a competitive advantage because customers can experience and see the product directly. This in turn will build a better connection for the brand and increase the chance of final purchase. In the coming year, brands will focus on experimenting with layered design and transparency.

2020 will focus on conveying brand stories through the effective use of illustration and graffiti art. The evolution of flat illustrations will appear in simplified shapes, creating eye-catching colors, and focusing on more readable text, in turn making the design look clear and legible.

Graffiti art in 2020 will focus on adding splashes of interesting elements, a great way to inspire your work with new and innovative ideas. It will combine child-style graffiti and expressive illustrations to express form through packaging design.

“70% of consumers find the color, graphics, and shapes to be the most attractive aspects of packaging”.  Packaging shape is also essential in packaging design in making the product more attractive. 2020 will be a year of structural improvement of products using innovative strategies. Product shape design will include the entire product development process from the initial stage to manufacturing.

No need to passively plan a sustainable future for industrial packaging. A good way to stay forward-thinking is to keep track of where packaging trends (in this case, food and beverage packaging trends) are heading. Understanding consumer perceptions are just as important for B2B companies as it is for B2C companies — because many customer concerns overlap, and B2C trends strongly influence B2B initiatives.

In 2020 the new packaging design trend is full of charming combinations of shadows, retro styles, line art, graffiti, and most importantly eco-friendly.  With the Australian government’s latest policies and changes in consumer habits, you need someone on the frontline who is able to provide and design the latest eco-friendly 2020 trends.  Contact PrimePac today to learn more about what we can do for you!